Magento Imagine 2013: Responsive Design Panel
In the panel I focused on responsive design’s value, resource allocation strategies, and the financial impact of RWD. Attached are my slides and speaking notes.
In my first of two sessions about responsive design at Magento Imagine 2013, I snapped through 64 slides in 10 minutes. Here’s your recap:
Skip to 28:45 for my segment in the video.
View my slides on Speaker Deck.
Origin of the panel
When Magento opened the call for proposals, I was keen to follow-up my responsive eCommerce talk from last year with part two. But design and technical talks have limited reach.
I wanted to engage the business audience also because they’re essential for traction in responsive projects. Bringing non-technical folks into the process is necessary for retailers to appreciate the necessity of a multi-device strategy. Back in January, I was talking with several Magento partners about responsive commerce, and the idea of a panel discussion came up.
Magento was very receptive to the idea, and it landed in the Strategic Marketing track. I’m thrilled it all came together. There was standing room only despite running into lunch time.
Where credit is due
Thanks Bob Meyer (Gorilla Group), Sarah Ward (Peter Millar), and David Barr (Lyons Consulting Group) for joining me on stage, rehearsing, and prepping dutifully for the event.
Thanks Krupa Singampalli, Pedram Yasharel, Tonya Browning, and Erin Touzour from Magento for inviting me to speak, critiquing, and keeping us all organized. Assembling the speakers and content for a thirty-minute session is no small task.
Feedback
I love reading live tweets from events after the fact. You guys didn’t disappoint (ahem, Rico). I’m glad the presentation was useful and that many from the audience stayed to chat afterwards.
Looking forward to @falkowski and listening to @erinpantz at #magentoimagine about responsive design! #enjoying twitter.com/riconeitzel/st…
— Rico Neitzel (@riconeitzel) April 9, 2013
@benmarks @falkowski I heard the stage actually collapses to 280" once you get below 640".
— Phillip Jackson (@philwinkle) April 9, 2013
@joshuaswarren nope :-D standing in the back, not even a seat... But @falkowski @erinpantz are worth it #magentoimagine
— Rico Neitzel (@riconeitzel) April 9, 2013
If @falkowski will tweet from stage? HEY @falkowski --- SMILE IF YOU READ THIS!!! #magentoimagine
— Rico Neitzel (@riconeitzel) April 9, 2013
Finally @falkowski entered the mic at #magentoimagine for responsive design talk #enjoy twitter.com/riconeitzel/st…
— Rico Neitzel (@riconeitzel) April 9, 2013
"Design is not a commodity. Design is a process." - @falkowski #MagentoImagine
— Mosses Akizian (@monocat) April 9, 2013
"Design is not a commodity. Design is a process" - @falkowski #MagentoImagine
— Tyler Black (@tylerblack) April 9, 2013
"Good #design is not a commodity, it is a process." @falkowski #magentoimagine
— Eric Pearson (@MrEricPearson) April 9, 2013
Just announced by @falkowski - magefrontend.com will be a responsive design tool that will launch in summer 2013 #MagentoImagine
— Sweet Tooth (@sweettooth) April 9, 2013
Responsive Designs TOTALLY pay off really fast! #magentoimagine @falkowski - watch out for the slides! twitter.com/riconeitzel/st…
— Rico Neitzel (@riconeitzel) April 9, 2013
"Don't limit access based on screen size!" - that's it. Not more nor less! #responsive #design at #magentoimagine with @falkowski
— Rico Neitzel (@riconeitzel) April 9, 2013
"If you have a fixed width site, mobile site, and apps for each device you're either Facebook or you have alot of problems."via @falkowski
— Eric Pearson (@MrEricPearson) April 9, 2013
"Design is not a commodity. It's a process. #RWD cost? I don't know... yet." @falkowski at #MagentoImagine twitter.com/aronstanic/sta…
— Aron Stanic (@aronstanic) April 9, 2013
They should have given @falkowski the whole session. Far more insights and less self-advertising? #magentoimagine
— Michael Türk (@drlrdsen) April 9, 2013
Inhouse design teams that have no #responsivedesign experience are 12 months behind according to @falkowski at #MagentoImagine.
— Joshua S Warren (@JoshuaSWarren) April 9, 2013
#responsivedesign Magento implementation can take 8 months according to @falkowski #MagentoImagine presentation.
— Joshua S Warren (@JoshuaSWarren) April 9, 2013
"ROI from 90% of good browsers > loss of 10% from bad browsers (IE 8 and down)" - @falkowski // #MagentoImagine
— Michael Gadsby (@gadsbyo3world) April 9, 2013
#ResponsiveDesign drove 90.6% more revenue according to @falkowski at #MagentoImagine. 211.8% increase in mobile revenue.
— Joshua S Warren (@JoshuaSWarren) April 9, 2013
1 site, 1 code, may faces - welcome to the amazing world of #responsive #design with @falkowski #magentoimagine twitter.com/riconeitzel/st…
— Rico Neitzel (@riconeitzel) April 9, 2013
iPhone users are 5.3 times more valuable than Android according to @falkowski #responsivedesign #MagentoImagine session.
— Joshua S Warren (@JoshuaSWarren) April 9, 2013
"iPhone users are 5.3x more valuable than Android users" - @falkowski // #MagentoImagine #RWD
— Michael Gadsby (@gadsbyo3world) April 9, 2013
Brilliant insight into responsive from @falkowski if you missed it you should watch when the videos are released #magentoimagine
— Deryck Harlick (@FutureDeryck) April 9, 2013
@gravitydept very informative session on responsive design at #magentoimagine
— Summa Solutions (@summasolutions) April 9, 2013
Agreed :) RT @joshuaswarren: Inhouse design teams that have no #responsivedesign experience are 12 months behind according to @falkowski
— ATAK Interactive (@atakinteractive) April 9, 2013